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EAN vs UPC — which do I need?

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descriptionWhen to use GTIN-13 vs GTIN-12.

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  • USA / Canada — GTIN-12 (UPC-A) at retail
  • Everywhere Else — GTIN-13 (EAN-13) at retail

Many exporters use both. IBN retail packages often include both formats. Validate either with the GTIN validator.

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